FolkloreTour2010Promo1

After World War Three, and a great geological upheaval on the Earth, mankind becomes extinct, and the animals take over once more: the birds, the deer, the cows, the ants, and a creature named Loki, who rises among them, and proceeds to manipulate them with his “magic.” It’s not the stuff of a lost 1970’s Ralph Bakshi animated film, but the tale which supports the third album by Folklore, the psych/folk/rock band fronted by Elf Power guitarist Jimmy Hughes. An exceptionally gifted songwriter, Hughes writes concept albums that are reminiscent of the approach taken by the Kinks (think Arthur and Lola Versus Powerman), which shouldn’t be too big of a surprise since Folklore once performed the entirety of The Village Green Preservation Society live. The band’s latest album, in both its story and pop inclinations, also recalls Masters of the Hemisphere’s cult hit I Am Not a Freemdoom (Hughes released a MOTH live album, Last Show Ever, on his homegrown label BumbleBEAR Records many years back). This one’s quite a bit darker, though: Home Church Road follows the cyclical nature of civilizations; animals replace the human race, but quickly start upon their own path to destruction.

To discuss only the album’s story, however, would be doing a disservice to what really distinguishes Folklore’s music: killer hooks buffeted by a plethora of talented musicians (the lineup here includes 12 band members, as well as additional guest musicians), corralled into the Folklore fold – in this case, drawing from Athens and Philadelphia – and delivering upon a variety of styles, from the laid-back country of “Empty Houses,” to the mesmerizing, sitar-driven psychedelia of “The Ants,” to the raucous rock-and-roll of “The Party.”  The culmination is an album which lives up to the band’s very strong debut The Ghost of H.W. Beaverman; that one drew heavily from Hughes’ friends in the Elephant 6 collective, but the latest finds him setting upon his own path and defining Folklore’s voice with greater confidence.  Home Church Road is distinctive, but for me it’s also something of a nostalgic listen: in the late 90’s and early years of the last decade, it wouldn’t be quite so unusual to get an indie album this effortlessly ambitious from Athens, but recently these kind of records seem a little more rare and valuable. 

Have a listen to “The Party” below.  The album is completed but release details will follow, hopefully soon.

Folklore – The Party